Website Migration
- Website Migration
- Domain Migration
- CMS Migration
- Ecommerce Website Migration
- URL Mapping
- SEO Website Migration Audit
A website migration can be a pivotal moment for your business—whether you’re rebranding, upgrading platforms, or moving to a new domain, it’s an opportunity to enhance your digital presence. But without the right strategy, a migration can put your hard-earned search rankings and traffic at risk. At Page, we specialise in website migrations that not only preserve but enhance your SEO performance, ensuring a smooth transition and continued growth.
Why Choose Us for Your Website Migration
With years of experience in SEO and digital strategy, we understand the complexities of website migrations and know how to avoid common pitfalls. Our team works closely with you to safeguard your SEO value at every stage of the process, from pre-migration planning to post-migration optimisation.
We start with a comprehensive plan that covers everything from URL mapping and 301 redirects to content preservation, ensuring your site’s architecture and SEO strategy are ready for the move.
Throughout the migration, we implement SEO best practices to maintain your search rankings, protect your authority, and minimise disruptions to your traffic.
Our support doesn’t end when the migration does. We monitor your site’s performance, identify any issues, and fine-tune optimisations to ensure your website continues to thrive post-migration.
What Does A Website Migration Involve?
A well-executed migration ensures a smooth transition, preserving your SEO equity, enhancing user experience, and setting the foundation for future growth and success online. A website migration involves several critical steps to ensure a smooth transition while preserving performance and SEO rankings.
Define migration goals, identify potential risks, and create a detailed timeline.
Audit of the current website for performance, SEO equity and any potential issues.
Map old URLs to new ones to maintain link equity and avoid broken links.
Migrate content, including text, images and multimedia ensuring proper formatting and functionality.
Implementation of 301 redirects to guide users and search engines from old URLs to new pages.
Testing the new site for broken links, errors, speed, usability issues and functionality before going live.
Update all SEO elements including meta content, Schema, canonical tags and sitemaps to maintain current SEO performance and rankings.
Launch of the new site with careful attention to the performance of the site and action of any post-launch issues.
A thorough review and assessment of the site to ensure that everything is working correctly and the SEO performance is intact.
Why Choose Page.?
Choosing us for your website migration ensures a seamless, stress-free transition backed by expertise and precision. We combine technical know-how with a strategic approach to safeguard your SEO rankings, preserve site functionality, and minimise downtime. Our meticulous process includes detailed planning, thorough testing, and post-migration monitoring to ensure every aspect of your site performs at its best. With a proven track record and a commitment to excellence, we handle the complexities of migration so you can focus on growing your business with confidence
Safeguard Your Investment: We understand the time and resources you’ve invested in your website. Our meticulous migration process ensures your SEO equity, traffic, and site functionality are preserved, protecting your hard-earned success.
Proven Track Record: With extensive experience managing seamless migrations, we’ve helped countless businesses transition their websites without setbacks. Our proven strategies minimise risks and ensure a smooth, hassle-free process.
Post-Migration Monitoring & Ongoing SEO: Our support doesn’t stop after launch. We closely monitor your website post-migration, addressing any issues immediately. Plus, we provide ongoing SEO optimisation to help your site perform even better in the long run.
- FAQs
Frequently Asked Questions
Is a website migration really that important?
Simply put, yes! A website migration process delivers successful results when done correctly (and when needed), yet produces disastrous consequences for improper execution. The method of website migration requires site relocation to a new domain, platform, or structure, which forces search engines to abandon all previous site knowledge and rebuild their understanding. A failed execution of proper planning during website migration leads to instant loss of SEO progress, organic rankings, and traffic. Business growth alongside technical improvements and user experience enhancements drives the necessity for migrations, even though SEO professionals can execute them to produce lasting advantages beyond short-term dangers.
If a website migration goes well, what should the results be?
The successful execution of a website migration should result in maintaining 90-95% of your organic traffic for a period of 3-6 months while showing minimal ranking changes throughout the transition. Your site should load pages faster and perform better on mobile devices with enhanced features that enhance both user experience and business success metrics. The improved site architecture, together with user journey enhancements, leads to better conversion rates for many business clients. Your website must be prepared for future expansion by using a flexible system combined with an organised code structure and enhanced SEO elements, which drive long-term organic search engine visibility.
How long does a website migration take?
A website migration process spans from six weeks to twelve weeks based on how complex the site is and the scope of work. The planning phase needs 2-4 weeks for SEO audits, technical preparation, and redirect mapping. The migration process and testing phase require 1-2 weeks before entering a 4-6 week period of close monitoring and optimisation. Search engines need 3-6 months to fully re-index and re-evaluate your site after the migration process, so complete SEO recovery can take this timeframe. The fastest way to suffer significant traffic loss during website migration occurs when organisations accelerate this process beyond recommended timescales.
Should I be worried if my web developers say a migration isn't needed, or don't know how to do one?
This indicates a major warning that requires your immediate attention. The absence of proper migration protocols from developers indicates their ignorance about SEO implications, which could lead to major organic traffic decline. Although web developers possess excellent skills in design and functionality, they typically lack the specialised knowledge about SEO migrations. The admission of migration incompetence from developers serves as a better warning than the approach of unqualified professionals. Any major site changes need to involve an SEO specialist who will protect search visibility while ensuring proper migration protocols are executed.
Contact & Onwards
Heard about a migration but not sure how it applies to you?
Having a new site built and looking to secure current search performance?
With years of experience servicing B2B and B2C clients, we can help your online plans and goals become a reality. Get in touch with our team today!
