At Page, we thrive on helping clients start with a blank page, crafting their online strategy from the ground up. With extensive expertise across various aspects of marketing, we’re adept at identifying core priorities to deliver the highest possible ROI swiftly.

While it’s impossible to summarise everything in a single page, in general, online marketing is among the most efficient and cost-effective options for most organisations. Social media may be the most widely used platform but tends to drive fewer direct transactions. Interestingly, while we’re an SEO-focused company, we often find that email marketing delivers the strongest ROI—so if you have a robust mailing list, we recommend starting there.

Acquiring email prospects can be challenging for businesses without a list, as bulk email marketing is often flagged as spam. This is where SEO and PPC come in, helping you build an audience by attracting engaged subscribers. SEO consistently delivers one of the highest returns on investment, making it our primary focus. Social media also plays a role in SEO strategies, as social signals can subtly but positively impact search rankings. Where possible and relevant, we incorporate social media into our clients’ SEO strategies to support their organic growth.

PPC (Pay-Per-Click), often associated with Google Ads, complements SEO by providing immediate visibility. Although it generally has a higher cost per acquisition compared to SEO, which becomes more cost-effective over time as it matures, we no longer run large-scale PPC campaigns, instead recommending trusted partners when needed. Typically, we advise using PPC for short-term objectives or to test new concepts, as PPC effectiveness tends to decline gradually due to increasing competition. At the same time, SEO’s cost-effectiveness improves with ongoing optimisation.

We occasionally conduct small-scale PPC tests to stay current with Google’s algorithm changes. Clients can receive limited guidance on PPC and other paid advertising options as part of our service. Still, our emphasis remains on SEO and email marketing as sustainable, high-ROI solutions.

In our view, paid advertising is a reactive strategy—when the budget runs out, so does the visibility. Conversely, SEO builds long-term depth and prominence in search results, maintaining visibility even after spending stops. We liken this to launching a book: it takes time to prepare, but once it’s out there, it can generate consistent interest and sales. SEO provides similar enduring value, with benefits that can last months or even years, and email contacts acquired along the way add lasting value.

SEO isn’t just a marketing tactic; it’s a strategic asset that strengthens your business. As your rankings improve, your business’s value grows, enhancing your brand’s credibility and potentially contributing to business valuation. In fact, a well-optimised SEO presence can even be factored into your business assets, adding to the value of your website should you ever consider a sale, merger, or flotation—something that has benefited many of our clients over the past 17 years.