Local SEO | SEO Specialists

Q: What is a Google Business Profile?

A Google Business Profile (GBP) — formerly called Google My Business — is a free tool from Google that lets businesses manage how they appear in Google Search and Google Maps, including details like your address, opening hours, photos and customer reviews. It’s effectively a digital shopfront for your business that shows up in local search results, helping customers find you quickly when they search for products or services near them.Google has introduced several significant updates that make Google Business Profile even more important for local SEO including expanded categories, Q&A interactions and increased trust signals for businesses to improve their prominence in local search visibility.

Q: What are citations in Local SEO?

In local SEO, citations are online mentions of your business’s key details – typically your Name, Address and Phone number (NAP) – on websites such as directories, social platforms, review sites and local listings.These references help search engines verify that your business is legitimate, accurate and located where you claim, which strengthens your visibility in local search results, Google Business and Google Maps.

Q: Can I rank in multiple locations?

Yes — ranking in multiple locations is possible.By creating dedicated location pages on your website and maintaining fully optimised Google Business Profiles for each physical location, you can effectively target and gain visibility in multiple geographic areas.Each location page should include unique, locally relevant content, accurate contact details and clear service information. This helps search engines understand where your business operates and improves your chances of appearing in local search results for those areas.

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Local SEO Marketing

Target the audience on your doorstop, saving you time and money to focus on the areas right for your business

Boost Your Visibility with Local SEO Marketing

Local customers are searching for businesses like yours online right now – and they’re expecting to find you quickly. If your business isn’t showing up in local search results, you’re losing out to competitors who are more visible to users in your area.

At Page, we specialise in local SEO services that put your business literally on the map and help you attract more customers from your own community.

Why Local SEO Marketing is Essential for Your Business

Local SEO is about more than just getting found online. It’s about connecting with customers who are ready to visit your shop, book your services, sign up, or contact you directly. When people search for products or services “near me”, you want your business to be the first they see. That’s where we come in.

Increase Local Visibility:

Appear frequently in local search results, on Google Maps, and in relevant business directories where local customers are looking for businesses like yours.

Attract More Foot Traffic:

Drive more customers to your physical location with optimised local listings and location-based keywords. If you don’t have a physical address, you can still list on Google Maps if your business is a service area business or home-based business.

Build Trust with Your Community:

Ranking high in local searches builds credibility with potential customers in your area, making them more likely to choose your business over local competitors.

Our Local SEO Marketing Services

Every business has unique needs, and our Local SEO services are designed to meet those needs with precision. Whether you’re a local retailer, a service provider, or a franchise with multiple locations, we create tailored local search engine optimisation strategies that focus on enhancing your visibility in the areas that matter most.

Google Business Management

Your Google Business profile is the cornerstone of an effective local SEO strategy. Our Google Business marketing and optimisation services ensure your listing is fully optimised, complete with accurate information, engaging updates, high-quality photos and positive reviews to make your business stand out in local searches.

Local Keyword Research

We identify the keywords that local customers are using to find businesses in your sector and optimise your website content, meta tags, and local citations to target those terms effectively.

Local Based Content Creation

High-quality, locally-focused content helps your business to connect with the community. We create engaging blog posts, landing pages, and other content that highlights your local presence and expertise.

NAP & Local Citations Consistency

Ensuring your Name, Address, and Phone number (NAP) are consistent across all online platforms is crucial for local SEO success. We audit and optimise your listings across relevant, high-quality local directories and review sites to improve your search rankings.

Online Review Management

Positive reviews can significantly boost your local SEO profile. We help you manage your online reputation, encouraging satisfied customers to leave reviews and responding to feedback to build trust and credibility.

Why Choose Page?

At Page, we understand that local businesses need more than just an online presence—they need to connect with their community. Our local SEO marketing services are designed to do just that, driving more foot traffic, phone calls, and enquiries from people in your area who are ready to buy.

Local Expertise

We know the UK market and what it takes to rank well in local searches. Our local SEO marketing strategies are tailored to your community's specific needs.

Personalised Service

No two businesses are the same, and neither are our SEO strategies. We work closely with you to understand your goals and craft a local SEO marketing plan that delivers results, whatever industry you operate in.

Proven Success

Our clients see significant improvements in local search rankings, website traffic, and customer engagement. We’re proud of the success we help them to achieve—and we’re ready to do the same for you.

Ongoing Support

Local SEO isn’t a one-off project. We provide continuous local SEO monitoring, reporting, and optimisation to ensure your business stays at the top of local search results.

Frequently Asked Questions

What is Local SEO?

Local SEO is the process of optimising your online presence to attract more business from local searches on Google and other search engines.

Through targeted location-based keywords, an optimised Google Business Profile, accurate local citations and strong customer reviews, local SEO helps your business appear in Google Maps, “near me” searches and local search results where nearby customers are actively looking for your products or services.

Professional local SEO services combine technical optimisation, content strategy and ongoing profile management to improve visibility within your service area, drive more qualified local enquiries and increase in-store visits, calls or bookings from customers ready to buy.

How is Local SEO different from regular SEO?

Local SEO focuses on improving visibility in location-based searches, using signals such as an optimised Google Business Profile, local citations, customer reviews and geographically targeted keywords.

In contrast, regular (organic) SEO aims to increase broader search visibility across regional, national or even global audiences without relying on a specific physical location.

Local SEO is most valuable for organisations that serve customers within a defined geographic area, such as:

Tradespeople and home services (plumbers, electricians, builders)
Restaurants, cafés and hospitality venues
Retail shops and showrooms
Medical, dental and professional practices
Any business relying on foot traffic or nearby customers

For these businesses, Google Business marketing is key to appear in Google Maps, “near me” searches and the Local 3-Pack. These are all critical to generating enquiries and walk-in revenue.

What is a Google Business Profile?

A Google Business Profile (GBP) — formerly called Google My Business — is a free tool from Google that lets businesses manage how they appear in Google Search and Google Maps, including details like your address, opening hours, photos and customer reviews. It’s effectively a digital shopfront for your business that shows up in local search results, helping customers find you quickly when they search for products or services near them.

Google has introduced several significant updates that make Google Business Profile even more important for local SEO including expanded categories, Q&A interactions and increased trust signals for businesses to improve their prominence in local search visibility.

What are citations in Local SEO?

In local SEO, citations are online mentions of your business’s key details – typically your Name, Address and Phone number (NAP) – on websites such as directories, social platforms, review sites and local listings.

These references help search engines verify that your business is legitimate, accurate and located where you claim, which strengthens your visibility in local search results, Google Business and Google Maps.

How important are reviews for Local SEO?

Reviews are very important to local SEO. Positive and recent reviews on platforms like Google and Trustpilot can boost rankings and increase customer trust. Responding quickly and professionally to reviews is also key, as this helps to keep your business visible and can negate any bad press from negative reviews.

Can I rank in multiple locations?

Yes — ranking in multiple locations is possible.
By creating dedicated location pages on your website and maintaining fully optimised Google Business Profiles for each physical location, you can effectively target and gain visibility in multiple geographic areas.

Each location page should include unique, locally relevant content, accurate contact details and clear service information. This helps search engines understand where your business operates and improves your chances of appearing in local search results for those areas.

Why is strong Google Business Profile management important?

Effective Google Business Profile management is essential when trying to rank in more than one location.

Each profile should be:

Individually verified and accurately categorised
Kept up to date with opening hours, services, photos and posts
Supported by consistent reviews and customer engagement
Matched exactly to the NAP details on the corresponding location page

Well-maintained profiles send strong relevance and trust signals to Google, increasing the likelihood of appearing in local map results and the Local 3-Pack for each targeted area.

Without proper optimisation and ongoing management, even businesses with multiple locations may struggle to achieve meaningful local visibility.

How long does Local SEO take to show results?

You may start seeing improvements in your local SEO visibility in 1–3 months, but significant gains typically take 3–6 months depending on competition and your efforts.

Contact & Onwards

Got a Google Business listing but not sure how to optimise it?  

No idea how to target your local community?

With years of experience supporting both B2B and B2C organisations, our expert Google Business management support helps you maximise visibility, improve local rankings and generate more qualified leads.

Get in touch with our team today and start making your local presence work harder for your business.