Paid Search
- PPC Management
- Google Ads
- Bing Ads
- Remarketing
- Ad Copy Testing
- Conversion Tracking
Paid search, often known as Pay-Per-Click (PPC) advertising, involves bidding on keywords to display ads at the top of search engine results pages. Unlike organic SEO, which focuses on achieving long-term visibility through optimised, high-quality content and technical adjustments, paid search requires ongoing ad spend to maintain presence.
While paid search can yield immediate results, it’s temporary and stops once ad spend ceases. Our focus, however, is on building sustainable, organic search visibility through proven SEO strategies, helping your business achieve lasting search engine presence without the recurring costs of paid ads.
Is Paid Search Worth Exploring
Over SEO?
At Page, we thrive on helping clients start with a blank page, crafting their online strategy from the ground up. With extensive expertise across various aspects of marketing, we’re adept at identifying core priorities to deliver the highest possible ROI swiftly.
Interestingly, while we’re an SEO-focused company, we often find that email marketing delivers the strongest ROI—so if you have a robust mailing list, we recommend starting there.
Acquiring email prospects can be challenging for businesses without a list, as bulk email marketing is often flagged as spam. This is where SEO and PPC come in, helping you build an audience by attracting engaged subscribers. SEO consistently delivers one of the highest returns on investment, making it our primary focus.
Social media also plays a role in SEO strategies, as social signals can subtly but positively impact search rankings. Where possible and relevant, we incorporate social media into our clients’ SEO strategies to support their organic growth.
PPC (Pay-Per-Click), often associated with Google Ads, complements SEO by providing immediate visibility. Although it generally has a higher cost per acquisition compared to SEO, which becomes more cost-effective over time as it matures, we no longer run large-scale PPC campaigns, instead recommending trusted partners when needed.
Typically, we advise using PPC for short-term objectives or to test new concepts, as PPC effectiveness tends to decline gradually due to increasing competition. At the same time, SEO’s cost-effectiveness improves with ongoing optimisation.
We occasionally conduct small-scale PPC tests to stay current with Google’s algorithm changes. Clients can receive limited guidance on PPC and other paid advertising options as part of our service. Still, our emphasis remains on SEO and email marketing as sustainable, high-ROI solutions.
In our view, paid advertising is a reactive strategy—when the budget runs out, so does the visibility. Conversely, SEO builds long-term depth and prominence in search results, maintaining visibility even after spending stops. We liken this to launching a book: it takes time to prepare, but once it’s out there, it can generate consistent interest and sales. SEO provides similar enduring value, with benefits that can last months or even years, and email contacts acquired along the way add lasting value
Why Choose Page.?
In an industry filled with quick fixes and cookie-cutter solutions, Page stands out with a results-driven approach to SEO and digital marketing that prioritises your long-term success.
Our team of SEO experts stay ahead of the latest algorithm updates and industry trends, so you can be confident your strategy is always one step ahead of the competition. We only offer bespoke SEO strategies, as we know this is the path to success, putting you ahead of your competitors.
- FAQs
Frequently Asked Questions
What’s the difference between paid search and SEO?
Paid search gives immediate visibility through ads, while SEO focuses on earning free, organic traffic over time. Both can work together to maximise reach.
How much does paid search cost?
Costs vary based on competition, industry, and your budget. You control your daily or monthly spend, and you only pay when someone clicks your ad.
How quickly will I see results?
Results can be almost immediate—ads can start running within hours of campaign setup, and you can begin seeing traffic and conversions the same day.
What platforms are used for paid search?
Google Ads is the most popular, but others include Microsoft Advertising (Bing), and search-based placements via social platforms like Meta or TikTok.
Can paid search help small businesses?
Key metrics include click-through rate (CTR), cost per click (CPC), conversion rate, and return on ad spend (ROAS), all trackable via ad dashboards and analytics tools.
Do you work with B2B clients?
Absolutely. Paid search can be highly targeted, allowing small businesses to reach local customers, compete with larger brands, and control their ad spend.
Contact & Onwards
SEO? Paid Search? One or both?
Not sure what’s right for you and your business? We can help!
With years of experience servicing B2B and B2C clients, we can help your online plans and goals become a reality. Get in touch with our team today!
